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TwelfthKey Counsel

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Subscribe to Counsel

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Welcome to TwelfthKey. Complete your profile when you have a minute.

TwelfthKey Counsel

An advisory without the advisor.

Nobody to think it through with.

Not for want of judgment. For want of a room.

Good counsel at C-suite level runs upward of ₹75,000 a month, and it’s worth every rupee. Most owner-run businesses can justify it for one function, or one quarter, or not at all.

So the calls get made alone.

This week 3 entries
11:40pm
pricing call · decided
Sat 2:15pm
hire or wait
Sun
reviewed the same numbers again
·
·
·
·
·
·

It asks before it answers.

An advisory who answers immediately isn’t listening. Counsel probes first, then answers from what you’ve told it — not from the internet.

You Should I hire another salesperson?
Chief of Staff Before I answer: how many are on the team now, and what’s your average deal size?
You Three people. About ₹4L.
Chief of Staff And how many of last quarter’s deals closed without the founder in the room?
Chief of Staff
It doesn’t answer yet. That’s the point.

A Chief of Staff, and a room behind him.

He holds the picture — the open items, the follow-ups, the things you said three weeks ago and forgot. When a question needs depth, he opens a specialist. When it crosses functions, he convenes several and comes back with one answer, not three.

Six spaces. Which ones you open is up to you.

Not every question weighs the same.

Standard

One space, answering from its brief and what you’ve discussed.

Draws on

Answers from the brief you gave it and the thread you’re in.

Critical

One space, drawing on documents and data you’ve given it.

Draws on

Reads the documents and data you’ve attached before answering.

Complexed

Several spaces convened, coming back with one answer.

Draws on

Consults more than one space, reconciles them, returns one answer.

You pay for the weight of the work, not a flat rate.

It says no.

You Write me a poem about my quarterly numbers.
Chief of Staff That’s outside what I cover. Ask me about your operations.

Business operations only. A tool that answers everything answers nothing well, and a general assistant is one tab away.

Start free. Stay if it’s worth it.

Free with your Chief of Staff — no card, no commitment.

After that, buy credits for one problem or a seat for every week. No monthly commitment required.

Full pricing at launch.

How it scales
01 Free
02 Credits, when you have one problem
03 A seat, when it becomes weekly

Hold your place.

One account across TwelfthKey. Your seat, your spaces and your history are ready the day we open.

Sign in with Google

It’s software, not a person — no licence, no professional judgment. For anything legal, tax or accounting, engage someone qualified. It’ll tell you the same.

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